Carroll Shelby Licensing Inc., founded in 1988, is the exclusive holder of Carroll Shelby's intellectual property rights, which include trademarks such as Shelby Cobra, the GT-350, GT-500, 427 S/C, 289 and 289 FIA and trade names and vehicle design rights. These trademarks and designs are intimately associated with some of the better known "muscle" cars and high performance vehicles, including the one that brought home to the U.S. its first and only FIA World Manufacturers Championship in 1965, the Shelby Cobra Daytona Coupe. Carroll Shelby Licensing has over 80 licensees throughout Europe, Asia and the U.S. The licensed product lines include cars, car parts, component vehicles, aftermarket styling and performance parts, toys and hobby products, collectibles and memorabilia, computer and electronic games, graphics and art, branded apparel and accessories.

Secondary manufacturing - Applying the Shelby brand to late model vehicles will provide automotive manufacturers with a performance and styling enhanced product, using their current new model year product offering as basis. A Shelby styled and tuned vehicle can be expected to draw a premium and bring an added level of style and performance to many product lines.

The first in a series of these endeavors is expected to be a Shelby Ford Expedition. Shelby engineers have begun their performance and styling work which has resulted in exterior body styling enhancements, interior styling package, performance wheels and tires, a performance tuned suspension, as well as, a variety of engine and drive train performance upgrades. This product is expected to be produced in limited quantities and sold through the Ford and Shelby dealer networks. Additional styling and performance parts kits will be made available to all existing Ford Expedition owners. These kits will represent each of the styling and performance upgrades engineered in the Shelby Ford Expedition and is expected to be made available through the Ford dealer parts network.

Additional co-branded Shelby vehicles are currently under review and may include sports car, compact (tuner), pickup and exotic car products.

Shelby Performance Products - This line is designed to reach Shelby and standard performance vehicle owners through the development and installation of performance drive train, suspension and styling vehicle upgrades. These products include aftermarket performance parts upgrades and installation for Cobra and Series 1 owners, late model car performance parts upgrades, as well as, a line of Carroll Shelby Signature Series branded aftermarket parts for the do-it-yourselfer.