LEGACY OF SHELBY “GREEN HORNET” CAPTURED IN ELEGANT TIMEPIECE
GARDENA, Calif. – Oct. 26, 2010 – Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), has teamed up with MARCH LA.B to introduce the exclusive and timeless MARCH LA.B Shelby Limited Edition Watch. Only 200 timepieces will be available for a limited time at retailers worldwide on Nov. 10.
“This elegant and stunning watch will be a great keepsake for any Shelby fan, automotive aficionado or luxury watch collector,” said Tracey Smith, vice president of Carroll Shelby Licensing. “Designed to commemorate the legendary Shelby ‘Green Hornet’, this timepiece reflects Shelby’s tradition of pure performance and racing aesthetics.”
As a racing icon and world-class automotive designer, Carroll Shelby designed the Mustang hardtop double prototype, known as the Shelby EXP 500 in 1968. The notchback Shelby was dubbed the “Green Hornet” and outfitted with a ‘68 Shelby custom hood, independent suspensions and powered with a fuel injected 428 CJ “X” engine. The watch features a wood dial face that replicates the original dash of the muscle car along with Shelby’s signature and Cobra logo.
“This car is a part of the Shelby history,” noted Jerome Mage, creative director of MARCH LA.B. “We designed the watch to celebrate one of Carroll’s greatest automotive creations. The timepiece includes the finest materials and craftsmanship that reflects Carroll’s car designs.”
The Shelby limited edition timepiece attributes include:
· 40 mm Round
· 316 L stainless steel case
· Black PVD treatment
· Swiss quartz analogic movement
· Caliber RONDA 517 / 3 hands (day/date)
· Wood Shelby dial / silver indexes
· MARCH Customized day/date
· Genuine leather buffle perforated style with green leather lining
· Anti-reflective domed glass with sapphire logo
· Screwed case back with Glass encrusted Shelby logo
· Waterproof 10 ATM / 100 M
For those who purchase the watch, the Shelby packaging includes a wood dashboard replica with serial number, 1968 Shelby EXP 500 model diecast and a custom Shelby brochure with historical information.
Please click here to view the campaign trailer of our "Shelby Limited Edition" film, shot by Dimitri Coste at the Shelby Headquarters. For more information on purchasing a piece of Shelby elegance, follow the link to www.march-lab.com.
About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. In 1998, he founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles ever built. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843 or visit www.shelbylicensing.com.
About MARCH LA.B
MARCH LA.B is a transatlantic adventure between Los Angeles and Biarritz, the homes to the founders of MARCH LA.B; Biarritz for its French classical heritage and Los Angeles for its modern California aesthetic. Men of many passions, founders Jerome Mage and Alain Marhic have a clear vision for accessories, their field of expertise. With the creation of MARCH LA.B, their positioning was extremely simple: to create a product they love. Crafted in Switzerland and designed in Los Angeles, these timepieces are rooted in vintage inspiration; Their designs are refined in their simplicity with unexpected details. MARCH LA.B is a tribute to timeless elegance. Additional images and information regarding MARCH LA.B and its products can be found on our website, www.march-lab.com.