Carroll Shelby Licensing Inc., founded in 1988, is the exclusive holder of Carroll Shelby's intellectual property rights, which include trademarks such as Shelby Cobra, the GT-350, GT-500, 427 S/C, 289 and 289 FIA and trade names and vehicle design rights.

These trademarks and designs are intimately associated with some of the better known "muscle" cars and high performance vehicles, including the one that brought home to the U.S. its first and only FIA World Manufacturers Championship in 1965, the Shelby Cobra Daytona Coupe. Carroll Shelby Licensing has over 80 licensees throughout Europe, Asia and the U.S.

The licensed product lines include cars, car parts, component vehicles, aftermarket styling and performance parts, toys and hobby products, collectibles and memorabilia, computer and electronic games, graphics and art, branded apparel and accessories.